Gen Z ushering in ‘post-truth media age’, says former No 10 communications chief
The IndependentSign up for the View from Westminster email for expert analysis straight to your inbox Get our free View from Westminster email Please enter a valid email address Please enter a valid email address SIGN UP I would like to be emailed about offers, events and updates from The Independent. Lee Cain, the former No 10 communications director and founding partner at Charlesbye, the communications firm which commissioned the study, said the findings indicated so-called Gen Z was ushering in a “post-truth media age”. This generation is ushering in a post-truth media age where they prioritise content over truth Lee Cain Only 12% in that age bracket said their primary news source was social media. Mr Cain said: “Gen Z is overwhelmingly turning to social media for news, despite trusting it far less than traditional news sources. More than 40% of 18-24 year olds receive news from the Chinese-owned social media giant once a day or more, compared to 19% for the BBC, the study found.
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