Ex-UNC athletes join program to profit from college careers
3 years, 8 months ago

Ex-UNC athletes join program to profit from college careers

Associated Press  

CHAPEL HILL, N.C. — More than 100 former North Carolina men’s basketball and women’s soccer players are joining a group-licensing program allowing them to profit from their playing days with the Tar Heels. The school announced an agreement Tuesday with marketing and licensing agency The Brandr Group, allowing for merchandising licensed products such as school-branded apparel featuring those athletes’ names and jersey numbers after they have left school. Men’s basketball players to join include current NBA player Danny Green, Marvin Williams, Tyler Hansbrough, Sean May and new head men’s basketball coach Hubert Davis. UNC athletics director Bubba Cunningham has also backed group-licensing models for current college athletes as an alternative to having players secure individual marketing deals with third parties.

History of this topic

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