Heeramandi to Shogun: Decoding global rise of Asian content
3 days, 15 hours ago

Heeramandi to Shogun: Decoding global rise of Asian content

India Today  

Asian content has taken the global stage by storm, reflecting a seismic shift in the entertainment industry's landscape. From historical dramas to action-packed epics, shows and films like Heeramandi, Shōgun, RRR, and Parasite have captured audiences' imaginations across continents. Bhansali’s signature opulent style, combined with a gripping narrative, has captivated audiences worldwide, cementing Heeramandi as a cultural phenomenon. Shogun The Emmy-winning series Shōgun also captured the global audience’s imagination in 2024, ranking number 5 on the global most searched list. The global success of Heeramandi, Shōgun, RRR, and Parasite has marked a turning point for Asian content worldwide.

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