Cruise ship industry poised for new golden era

Adora Magic City undergoes a trial voyage before its launch in 2024. "In the past few years, the participation of Chinese cruise companies including Adora Cruises and China Merchants Viking Cruises has not only brought more capacity to the Chinese cruise market, but also prompted the overall cruise industry chain to improve and develop," said Qiu Ling, chairman and deputy director of the Shanghai International Cruise Business Institute. The launch of Adora Magic City, the first domestically built cruise ship, was a milestone for China's cruise industry. "Since its maiden commercial voyage on the first day of 2024, Adora Magic City successfully completed 16 trips as of March 9, and its guests cover people born in the 1940s to Generation Z," said Chen Ranfeng, CEO of Adora Cruises Ltd. Adora Magic City has already announced its itinerary for the year and will sail from Shanghai to destinations in Northeast Asia. Onorato of MSC Cruises said the launch of Adora Magic City was a "very positive" development as more domestic products will help the growth of the industry in China.