How influencers are preparing for a potential TikTok ban
6 days, 6 hours ago

How influencers are preparing for a potential TikTok ban

CNN  

New York CNN — Joanne Molinaro’s life changed when she found TikTok. “And the PRC could covertly manipulate the platform to advance its geopolitical interests and harm the United States.” The court appeared likely to uphold the law and allow the ban to go into effect, with both liberal and conservative justices directing a series of tough and skeptical questions at lawyers for TikTok and the app’s users. I think we would see an uptick in deals on Instagram, but the TikTok money is definitely the bulk of my income.” Molinaro said she’s already seeing the financial impact of a potential ban, starting back in April when President Joe Biden signed the sale-or-ban law. “That has directly impacted me, and I’m sure it’s impacted a lot of influencers.” Opportunity on other platforms A TikTok ban could boost competitors like YouTube, Facebook and Instagram. “Many people think, oh, a TikTok ban is going to mean these glamorous, frivolous influencers are going to have to get real jobs,” Maddox said.

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