Taylor Swift’s UK Eras tour ‘could generate close to £1bn’ for economy
7 months, 1 week ago

Taylor Swift’s UK Eras tour ‘could generate close to £1bn’ for economy

The Independent  

Sign up to Roisin O’Connor’s free weekly newsletter Now Hear This for the inside track on all things music Get our Now Hear This email for free Get our Now Hear This email for free SIGN UP I would like to be emailed about offers, events and updates from The Independent. Read our privacy policy The hugely anticipated UK leg of Taylor Swift’s record-breaking Eras tour could generate close to a £1bn boost for the economy, it has been predicted. Enjoy unlimited access to 100 million ad-free songs and podcasts with Amazon Music Sign up now for a 4 month free trial Sign up Enjoy unlimited access to 100 million ad-free songs and podcasts with Amazon Music Sign up now for a 4 month free trial Sign up “When it comes to cultural icons like Taylor Swift – like we saw with Elvis and Beatlemania in the Fifties and Sixties – supporters have such a strong connection to the artist and to the rest of the fandom that the desire to spend becomes even more powerful.” He added: “For non-fans, £848 may seem like an enormous amount to splash out on a concert – but for Eras Tour ticketholders, every pound they spend is an investment in the memories they’ll create.” Culture secretary Lucy Frazer told The Independent: “From stadium tours to open mic nights, we know all too well that live music is an essential part of British culture. “They are not only set to generate nearly a billion pounds for the economy but will boost our brilliant tourism sector as we welcome gig-goers from around the world.” open image in gallery Swift performs in Paris during her Eras Tour Other experts have offered more moderate takes around the economic impact of Swift’s tour. open image in gallery Lee Hsien defended the exclusivity deal that meant Singapore was the only stop in Swift’s southeast Asia tour Swift signed an exclusivity clause negotiated by Singapore’s prime minister Lee Hsien Loong that was branded “unfriendly” by critics, as it prevented her from performing anywhere else in southeast Asia.

History of this topic

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