Kamala Harris unveiled her campaign logo hours after Biden’s exit. Political graphic designers deconstruct the meaning behind it
The IndependentSign up for the daily Inside Washington email for exclusive US coverage and analysis sent to your inbox Get our free Inside Washington email Get our free Inside Washington email SIGN UP I would like to be emailed about offers, events and updates from The Independent. open image in gallery Staff for the Biden/Harris campaign switch to designing the Harris campaign logo just minutes after Biden announced he was not running “The Harris for President creative and web teams sprang into action, rebranded the entire campaign overnight, and launched a new website in just 26 hours,” Harris for President Creative Director Kate Conway told The Independent. open image in gallery Supporters of Vice President Kamala Harris react to her speaking during a campaign rally at West Allis Central High School on July 23, 2024 in West Allis, Wisconsin The official “Harris for President” logo differs noticably from her online presence, Magray says, where the Harris campaign has capitalized on coconut memes and Charli XCX’s recent endorsement. open image in gallery In a nod to Charli XCX’s endorsement, the Harris campaign’s profile header on X changed to read “kamala hq” with a Brat-green background. “Like his presidency, the Biden campaign was a failure; why would you want to imitate that?” open image in gallery The 2024 logo is a very different one than Harris used in her 2020 individual presidential run Following Biden’s withdrawal from the race, the Biden-Harris campaign website was redesigned to display “Show Your Support For Kamala Harris!” and features an image of Harris in the same purple background scheme seen in her 2020 presidential campaign.