Cancelled July 4th shows leave fireworks industry on "life support"
SalonIn a normal, non-pandemic summer, the Fourth of July is the busiest time of year for Pyro Spectaculars, a pyrotechnics company known for putting on some of the most biggest fireworks shows in the country, like those at the Super Bowl and World Series. Souza said that the company, which is a fifth-generation family-owned business, faces a "tremendous challenge ahead" to stay afloat, in part because the revenue made from this weekend funds the inventory for next year's shows. As Julie Heckman, the executive director at the American Pyrotechnics Association told Salon, the professional fireworks display industry is on "life support." "It could be devastating for the entire industry — there could be many multi-generational family-owned and operated fireworks display companies that go out of business," he said. "Backyard consumer fireworks sales are set to hit an all time high," Heckman said, noting that brick and mortar consumer fireworks shops have been thriving since Memorial Day.