TRAI's new OTP message traceability rule takes effect today, here's what this means for consumers

TRAI's new rule for OTP message traceability has officially kicked in today, and it's set to provide significant benefits for the country's 1.2 billion mobile users. So, what exactly is this OTP message traceability rule? As of late November, around 27,000 companies had registered with telecom operators under the new rule. With the new rules, users should have no issues receiving messages from legitimate, registered companies, while messages from those that are unregistered will be blocked.