John Lewis Christmas ad 2020 is different from any other

Stay ahead of the curve with our weekly guide to the latest trends, fashion, relationships and more Stay ahead of the curve with our weekly guide to the latest trends, fashion, relationships and more Stay ahead of the curve with our weekly guide to the latest trends, fashion, relationships and more SIGN UP I would like to be emailed about offers, events and updates from The Independent. It seems fitting, then, that, like everything else, this year’s John Lewis advert should be radically different from those that came before The theme of this year’s They have selected two charities, FareShare, which helps those facing food poverty and boasts England footballer Marcus Rashford as its ambassador, and Home-Start, which supports parents in need, with the intention of raising £4m for both. “The different ‘moments’ of kindness captured in the film are designed to appeal to different audiences, from children upwards.” What makes this year’s advert particularly unique is the way it celebrates different forms of moving art, featuring animation, claymation, CGI and cinematography, where usually just one of these would comprise the advert. “We did consider whether it was right to produce an ad this year at all.” McDonald’s 2020 Christmas advert Of course, not everyone has the means to donate to charity, least of all when the UK has fallen into a recession for the first time in 11 years. "The pandemic has proved that it’s our small acts of love and kindness, that captures what it is to be human; and when one small act of kindness multiplies it can have a lasting impact.” It might not be the multi-million-pound blockbuster we’d normally expect, but this year’s John Lewis advert reflects the current climate.