How cult brand Stone Island went from football hooligan to high fashion: The rise of label beloved by rapper Dave and the Gallagher brothers is facing a royal rebrand after years of being associated w

It's the clobber beloved by football fanatics and wannabe hard men the world over, but cult brand Stone Island is about to embark on a right Royal makeover. It's the clobber beloved by football fanatics and wannabe hard men the world over, but cult brand Stone Island is about to embark on a right Royal makeover Adored by stars like rapper Dave, Stone Island has become a cross cultural landmark Liam and Noel Gallagher can't agree on much but they both love Stoney It's also loved by Sir Kier Starmer, with the Labour leader and rabid Arsenal fan Notorious movie hardman Jason Statham is another huge fan of the apparel Cassius Taylor - the son of Lady Helen Taylor - has now revealed he is working for the brand Founded in Ravarino in 1982, Stone Island developed a cult-like following among British football supporters The young designer, 27, told the Mail that he had been hired by the label for a 'rebrand' adding that he had given 'their team input on the UK music scene.' US director Spike Lee models some Stone Island clobber on the red carpet Ed Sheeran takes stock at the back of a taxi wearing his Stone Island tracksuits More recently, it's become fashionable among American rappers including Drake Steven Spielberg is another famous fan of the brand After the tournament, it's said that a group of fans raided a clothes shop named Genius and made off with a load of Stone Island stock - a move that established the brand within the football zeitgeist. The most expensive coat on Stone Island's site which uses a 'weatherproof cotton canvas' costs a whopping £1785 On second hand sites like eBay, the merchandise is slightly cheaper but still goes for hundreds of pounds more than other brands As a result of all this exposure and the glamour of some of its supporters, Stone Island doesn't come cheap.