Smart TVs are becoming India's hottest content hub. But where are the sponsors?
1 month ago

Smart TVs are becoming India's hottest content hub. But where are the sponsors?

Live Mint  

As Indian households adopt smart TVs at a rapid rate, creators are racing to produce high-quality shows that cater to the growing demand for long-form content on the new ‘big screen’. According to data from YouTube, consumption of content from India’s top creators on smart TVs has quadrupled in the past three years. Samay Raina, a standup comic and content creator with 4.92 million YouTube subscribers, posted the first episode of his show, India's Got Latent, in June. As the number one streaming service on connected TVs in India, with viewership quadrupling in the past three years, YouTube offers creators a lean-back, high-definition environment to showcase products in a cinematic way," Travis Katz, vice president and general manager for YouTube Shopping, said in an emailed statement.

India Foodie Indian Content Million Youtube Smart Tvs Mint Creators Brands Smart Tvs Raina Chhabra No Point Counterpoint Youtube Revenue  indias  tvs  smart  content  brands  youtube  million  episodes  hub  hottest  creators  tv  investing  sponsors

History of this topic

India’s smart TV shipments fall 14%, demand for large screen TVs continues
6 months, 3 weeks ago

India’s smart TV shipments fall 14%, demand for large screen TVs continues

The Hindu  

India’s smart TV shipments declined 14% yoy in Q1 2024, due to muted demand, increased input costs, which led to a reduction in offers and promotions, excess inventory build-up, and reduced demand for smaller-screen smart TVs, noted Counterpoint. The shipments of larger-screen smart TVs increased by 23% yoy in Q1 2024 as consumers are preferring large-screen and premium models with …

India’s smart TV shipments declined 16%, prices to go up in H1 2024: Report
8 months, 3 weeks ago

India’s smart TV shipments declined 16%, prices to go up in H1 2024: Report

The Hindu  

India’s smart TV shipments declined 16 percent y-o-y in 2023, according to Counterpoint’s IoT service. It was due to a slow start in H1 2023 due to macroeconomic challenges, excess inventory along with an increase in panel prices and reduced demand for smaller screen-size smart TVs due to which certain long-tail brands exited the market in 2023. Panel prices are …

78% Indians prefer streaming online content on their TVs finds study
11 months ago

78% Indians prefer streaming online content on their TVs finds study

The Hindu  

78% respondents of a study conducted on TV streaming trends said they preferred streaming online content on their TVs through streaming sticks, smart TVs, and set-top-boxes compared to their other available options like smartphones, tablets and laptops. The study conducted by NielsenIQ and commissioned by Amazon in India further found that 66% of the respondents streamed five hours daily over …

Best smart TV in India: Top 10 picks for your home to ensure immersive viewing
1 year, 3 months ago

Best smart TV in India: Top 10 picks for your home to ensure immersive viewing

Hindustan Times  

Selecting the best smart TV for your home in India has become a complex decision, thanks to a plethora of options available across different brands, features, and price points. Specifications of Hisense 139 cm Bezelless Series 4K Ultra HD Smart LED Google TV: Screen Size: 55 inches Display Resolution: 4K Ultra HD Smart Features: Google TV, Voice Remote with Google …

India’s smart TV shipments grew 28% YoY in 2022; Xiaomi leads the market
1 year, 8 months ago

India’s smart TV shipments grew 28% YoY in 2022; Xiaomi leads the market

The Hindu  

India’s smart TV shipments grew 28% YoYin 2022 driven by strong shipments during the festive season in the third quarter, multiple new launches and demand for bigger screen TVs in the lower price tier. While the average selling price dropped by 8% year-over-year in 2022, the contribution of smart TV was over 90%, the highest ever, a report from Counterpoint …

India’s smart TV shipments grew 38% in Sept. quarter: Report
2 years ago

India’s smart TV shipments grew 38% in Sept. quarter: Report

The Hindu  

India’s smart TV market recorded a 38% year-on-year growth in shipments during the July-September quarter, mainly driven by festive season supplies, multiple new launches, discount events, and promotions, said a Counterpoint Research report. According to the report, global brands led India’s smart TV segment with a 40% share, followed by Chinese brands with a 38% share. “Smart TV penetration of …

YouTube: India's go-to place for news and entertainment
2 years, 2 months ago

YouTube: India's go-to place for news and entertainment

The Hindu  

Published : Oct 06, 2022 09:40 IST The YouTube era is here, and it is changing the way people access news, obtain knowledge, learn skills, and most importantly, get entertained. The video-sharing platform has been the biggest beneficiary of India's mobile revolution, growing from 122 million users in 2017 to an estimated 567 million in 2022. The Indian top 10 …

Linear TV’s growth story inches towards a dead end
2 years, 3 months ago

Linear TV’s growth story inches towards a dead end

Live Mint  

A few figures that emerged recently point to the way India’s linear television story, especially pay TV, is shaping up. In an interview to The Economic Times, he said India’s pay TV homes have declined from 120 million to 108 million in the last four years. “If of 210 million households, 108 million are paid subscribers and, another, say, 40-50 …

TV Buyers In India Are Shifting Towards Online Purchasing Rapidly: Market Report
2 years, 5 months ago

TV Buyers In India Are Shifting Towards Online Purchasing Rapidly: Market Report

News 18  

More and more people in India are resorting to online channels for buying TVs, a report from market research firm CyberMedia Research has said. According to the “India, And the TV Buying Behaviour” report of the CyberMedia Research, more Indian consumers in the post-pandemic India want to purchase their next TV online. As per our study findings, Amazon is the …

Smart TV share in India’s overall TV market at record
2 years, 6 months ago

Smart TV share in India’s overall TV market at record

The Hindu  

Smart TV share in India’s TV market surged to a record high driven by rising consumer preference of Smart TVs over traditional TV sets, growing Internet access, online sales growth and new launches from leading brands at affordable prices with discounts and promotions. Share of Smart TVs reached its highest ever at 89% growing 33% in Q1 2022 from the …

Budget Smart TV under Rs 20,000: Top Brands, Display Type, Sound Quality And All Things To Check Before Buying
2 years, 9 months ago

Budget Smart TV under Rs 20,000: Top Brands, Display Type, Sound Quality And All Things To Check Before Buying

News 18  

Smart TVs have become more popular than regular TVs in India. Top Budget Smart TV Brands In India The budget smart TV market started booming with the launch of mainstream brands, bringing more players into the segment Here are the top budget smart TV brands in the market: Xiaomi OnePlus Realme Vu Redmi Samsung TCL Hisense Top Budget Smart TV …

Explained: How Important Is The 'Dolby Tag' For Smart TV Buyers In India
2 years, 10 months ago

Explained: How Important Is The 'Dolby Tag' For Smart TV Buyers In India

News 18  

The Indian market currently possesses all the right ingredients to offer a decent movie-viewing experience at home. He also emphasised that good audio enhances sports content that many customers cited as a requirement while purchasing TVs in Counterpoint’s ‘Market Lens’ survey that was shared with us internally and is available on Dolby India’s LinkedIn. The Counterpoint ‘Market Lens’ survey pointed …

India’s competition regulator to probe Google over dominance in smart TV market
3 years, 6 months ago

India’s competition regulator to probe Google over dominance in smart TV market

The Hindu  

The competition commission of India has ordered an investigation into allegations that Google has abused its dominant position with Android in India’s smart television market. In an order dated June 22, CCI said it prima facie opines that certain agreements between Google and smart TV manufacturers amounted to abuse of dominant position by Google. They averred that 6 out of …

Google may face antitrust investigation in India over Android smart TVs
3 years, 6 months ago

Google may face antitrust investigation in India over Android smart TVs

India Today  

Google may likely face an antitrust investigation in India for allegedly abusing the dominant position of Android in India’s smart TV market. “The Commission is of the prima facie opinion that by making pre-installation of Google’s proprietary apps conditional upon signing of ACC for all Android devices manufactured/distributed/marketed by device manufacturers, Google has reduced the ability and incentive of device …

OTTs with telco connections gain traction
3 years, 8 months ago

OTTs with telco connections gain traction

Live Mint  

New Delhi: Online video services bundled with mobile and broadband connections are attracting ever more Indians, according to the latest Ficci EY media and entertainment industry report. Those who watch online videos using such bundles will make up nearly half, or 399 million of all online video viewers by 2023, up from 284 million now, the report added. India has …

Oppo Smart TV with 120Hz panel could launch in India soon
4 years, 1 month ago

Oppo Smart TV with 120Hz panel could launch in India soon

India Today  

Oppo is seemingly planning to launch its smart televisions in India. Not just Oppo, other BBK Electronics companies OnePlus and Realme are also looking to widen their footprint in India’s smart devices market. An Economic Times report has said that Oppo will launch its smart televisions in India soon. We are accelerating into the era of the Internet of Things …

Xiaomi claims to have sold over 50 lakh smart TVs in India: Know details
4 years, 2 months ago

Xiaomi claims to have sold over 50 lakh smart TVs in India: Know details

India TV News  

Xiaomi subsidiary Mi India on Monday announced that it has sold over 50 lakh Mi TVs since its inception in 2018. Mi India said it continues to be the best-selling smart TVs for nine consecutive quarters, with 22 per cent market share as of Q2, 2020. "Mi TVs have now become an integral part of families and consumers' lives and …

Google faces new antitrust case in India on smart TVs
4 years, 2 months ago

Google faces new antitrust case in India on smart TVs

Live Mint  

The Competition Commission of India is examining a complaint that search giant Google abused its dominant market position in smart television operating systems, a person aware of the matter said. This means a company using the AndroidTV platform cannot just choose to make TVs on other Android-based platforms, but also has to make phones and other devices, on Google’s platform. …

Google faces new antitrust case in India over abuse in smart TVs market, sources say
4 years, 2 months ago

Google faces new antitrust case in India over abuse in smart TVs market, sources say

The Hindu  

Alphabet Inc's Google is facing a new antitrust case in India in which the U.S. tech giant is alleged to have abused its Android operating system's position in the smart television market, a source and two lawyers involved in the case told Reuters. The Competition Commission of India has since June been looking into allegations that Google engages in anti-competitive …

Google faces new antitrust case in India over abuse in smart TVs market: Report
4 years, 2 months ago

Google faces new antitrust case in India over abuse in smart TVs market: Report

Live Mint  

NEW DELHI :Alphabet Inc's Google is facing a new antitrust case in India in which the US tech giant is alleged to have abused its Android operating system's position in the smart television market, a source and two lawyers involved in the case told Reuters. The Competition Commission of India has since June been looking into allegations that Google engages …

Smartphone players rise in India smart TV market, Xiaomi leads
4 years, 6 months ago

Smartphone players rise in India smart TV market, Xiaomi leads

New Indian Express  

Leading smartphone brand Xiaomi grabbed 27 per cent market share of the India smart TV market in the first quarter this year, followed by LG at distant 14 per cent and Samsung at 10 per cent, according to a new report. "Smartphone makers are leveraging brand recognition that they already have in the market and they have enough technical expertise …

Discover Related