Refurbished tech mkt booms as gadgets get expensive
Hindustan TimesTo brighten or clean up, as the Oxford English Dictionary defines “refurbish”, is an approach finding increasing relevance for tech purchases. “The refurbished technology market in India is witnessing an unprecedented boom,” says Mandeep Manocha, co-founder and CEO of Cashify, a platform which sells refurbished smartphones, tablets, laptops, smartwatches and gaming consoles. E-commerce platforms Amazon and Flipkart are sharpening focus on refurbished tech as a category, while brands including Asus and HP use this as a springboard to widen product portfolio. “Consumers are drawn to refurbished items because they are significantly cheaper, often 40-60% less than new products, while offering good quality and performance,” points out ControlZ’s Bhatia. “Each HP Certified Refurbished device undergoes rigorous refurbishment and inspection processes, utilizes approved HP parts, and comes backed by HP Support for added peace of mind,” the company says in a statement.
History of this topic
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