FIFA: Women’s football making ‘significant’ strides in popularity, sponsors
2 years, 1 month ago

FIFA: Women’s football making ‘significant’ strides in popularity, sponsors

The Hindu  

Women’s football is making enormous strides in sponsorship and popularity worldwide, according to a new FIFA benchmarking report that analysed 294 clubs across 30 leagues. “The data in this year’s report underscores that organisations that are prepared to invest in women’s football are receiving a return,” Sarai Bareman, FIFA’s chief women’s football officer, said in a statement. “We expect this will only increase as more clubs and leagues, as well as broadcasters and partners, truly recognise the unique growth opportunity that exists in women’s football.” She added FIFA had seen “significant developments and milestones” in the women’s sport since launching its women’s football strategy four years ago. The body’s Chief Business Officer Romy Gai said last week it had rejected a number of bids for the quadrennial’s broadcasting rights for being too low, after a 2019 report showed that 1.12 billion viewers tuned into the last tournament.

History of this topic

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