In conversation with TN Venkatesh, outgoing MD of Co-optex
The HinduIAS officer TN Venkatesh, 44, has been wearing colourful ikat and handloom shirts to work for some years now. It is such a tough process, but something they’ve kept at, handing it down from generation to generation,” he says, adding, “Rarely do you see outsiders take to weaving. “I learnt the difference between powerloom and shuttleloom, and why handloom still retains an aesthetic value.” At Co-optex, he began by touring weaving clusters within the state and outside. The colourful butterfly logo is symbolic of the vibrant weaves of the state and our fairtrade policy.” Designers from outside Tamil Nadu have always spoken with reverence for the state’s weavers’ ecosystem, he says. When you systematically work on a product and market it well, you will reap benefits.” From the bottom up Under the state’s Handloom Support Programme, weavers have been trained in skill upgradation.
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Crafting brand Co-optex and Poompuhar
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