Havas banks on AI to spur growth in China

By HE QI in Shanghai | China Daily | Updated: 2024-01-17 09:54 As one of the first batch of communications firms to embrace artificial intelligence, Paris-based Havas Group decided to actively apply AI to its business while continuing to invest in the Chinese market, which is considered a leading market in creative goods and services. In China, Havas serves a large variety of clients such as those engaged in fast-moving consumer goods, consumer electronics, lifestyle goods and services, finance, food and beverage as well as tourism, focusing on communications consulting and services across offices in Beijing, Shanghai, Guangdong province's Guangzhou and Shenzhen, the Hong Kong Special Administrative Region and Taiwan province. However, despite the positive development in both China and the global market, companies like Havas still need to maneuver amid changes brought by AI to the industry. Research released by US market research company Gartner Inc recently pointed out that nearly 63 percent of marketing executives plan to invest in generative AI solutions in the next two years.