Amazon has drawn thousands to try its AI service competing with Microsoft, Google

Amazon.com’s cloud division has drawn thousands of customers to try out its service vying with Microsoft and Google in a key area of artificial intelligence, an executive told Reuters. Organisations including Sony, Ryanair and Sun Life have tried out Amazon Bedrock, a service the company announced in April that lets businesses create applications with a range of AI models, Vice President Swami Sivasubramanian said. "Our mission is to make every company an AI company," said Sivasubramanian, in an interview pegged to a summit the cloud provider hosted in New York. Amazon Bedrock is the company's answer to services announced by Google and Microsoft, cloud rivals that have developed or marketed AI garnering significant public attention. The cloud provider also previewed Agents for Amazon Bedrock, which lets businesses create chatbots that execute tasks and give more personalised answers drawing from their proprietary data.