Untitled Story
3 years, 1 month ago

Untitled Story

Live Mint  

There is a race on in Indian fashion. Two years ago, Aditya Birla Fashion and Retail Ltd, owners of menswear brands like Louis Philippe and Allen Solly in the Indian market, bought a 51% stake in Finesse International Design Pvt. Sabyasachi, who recently opened his fine jewellery store at Dubai’s Bayt Damas, is now set to open a flagship in New York, just a few minutes walk away from Anita Dongre’s store. Odisha-born New Yorker Bibhu Mohapatra, who has his eponymous fashion label’s flagship store in New York’s trendy Tribeca, says, “This a good time to be Indian, and the world is looking for a label that speaks to global audience but started in Indian, so has a unique voice.” Fern Mallis, creator of the New York Fashion Week and a former consultant to the Lakme Fashion Week, adds, “I have always been complimented on the Indian clothes I wear and asked, ‘Can I buy it here?’, and my answer has always been no. They need to know what sells in Los Angeles or Miami is not what sells in New York or Chicago, and the same goes for Europe.” She’s unsure if the current crop of corporate investments will be enough to help Indian designers become global.

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History of this topic

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