Facebook to let researchers access election ad data from Feb 1
3 years, 11 months ago

Facebook to let researchers access election ad data from Feb 1

India TV News  

Facebook will let researchers access, for the first time, the targeting information for more than 1.3 million social issue, electoral and political ads through the Facebook Open Research and Transparency platform from February 1. "By making the targeting criteria, such as location and interests, selected by advertisers running social issue, electoral or political ads available for analysis and reporting, we hope to help people better understand the practices used to reach potential voters on Facebook," the company said. Also on February 1, the 'US 2020 Election Spend Tracker' data currently available in the Ad Library will be moved to the Elections page, where the information will remain available for download. People who visit the Ad Library will continue to be able to compare aggregate ad spend for any set of Pages, including those representing future candidates or current elected officials, running social issue, electoral or political ads.

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