Nike's Sustainable Gear Heads to the Tokyo Olympics
WiredEver since the 2006 Winter Games in Torino, Italy, US athletes on the Olympic podium have worn Nike. “As soon as the closing ceremony is over and the flame is passed,” Nike chief design officer John Hoke says, “our work for the next Summer Olympics begins.” That’s not just marketing speak. The 2016 Games in Rio de Janeiro ended on August 21 of that year; in September, a chunk of Nike’s design team was in Japan, meeting with the Tokyo Olympic Committee to see where its members’ collective heads were. They’d tried designing Olympic gear with a similar ecological bent before, like the running singlet for the 2000 Sydney Games that was made from recycled bottles, but intention and execution didn’t always match up. It’s technically considered to what Hoke calls “the atom level,” employing computational design to deliver either second-skin fit or breathable billows, depending on the sport’s specific needs.
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