Australia’s National Rugby League following NFL model in trying to expand its footprint to the US
1 year ago

Australia’s National Rugby League following NFL model in trying to expand its footprint to the US

Associated Press  

LAS VEGAS — When Australia’s National Rugby League decided to try to expand its reach to the United States, it used a distinctly American sport as a model. The games — the Manly Warringah Sea Eagles against the South Sydney Rabbitohs and then the Sydney Roosters versus the Brisbane Broncos — will be televised nationally in the U.S. “A lot of us buy into the NFL back home and enjoy it and we want the same in America, to fall in love with our game,” said Damien Cook, who plays for South Sydney. It’s also was about organizing a series of events to help promote the league, including a two-day national club tournament and a Thursday night fan fest at the Fremont Street Experience in downtown Las Vegas. We want to show how exciting rugby league is and the NRL is, and we’re really excited to play at Allegiant Stadium.” He called his initial impression of Las Vegas as “larger than life.

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