Younger generations swap tradition for self-expression with holiday decorations

NEW YORK — Whether dressed in black, mimicking bare branches or decked out with enough bows for a Taylor Swift concert, the Christmas trees in some U.S. homes this year display an unconventional streak. It’s their own take on a season that’s all about warmth and joy, but with a thoroughly modern twist,” said Eric Goranson, an interior designer and host of the nationally syndicated radio show and podcast “Around the House.” U.S. retailers, including Michaels, National Tree Co. and Home Depot, the nation’s largest home improvement retailer, have encouraged the trend by bringing out Instagram-ready holiday collections they think will resonate with younger customers and glow especially bright on social media. “You’re not just showing it off to your neighbors or your family,” Lance Allen, a senior merchant in Home Depot’s decorative holiday division, referring to the larger-than-life outdoor decorations. “You’re showing it to all your followers, all the friends you grew up with, even if you live hundreds of miles away.” Another generational shift, according to Allen: Younger consumers want to put a holiday tree of some kind in every room, while Baby Boomers and members of Generation X tend to favor the custom of having one big primary tree in the living room or den. But there’s definitely been a rise this year.” Claire Reyhle, 16, of Denver, Colorado, said TikTok videos showing pink trees and bows inspired her to decorate her bedroom in a bigger way this year.