California law requires gender-neutral area in some stores
3 years, 2 months ago

California law requires gender-neutral area in some stores

Associated Press  

SACRAMENTO, Calif. — California on Saturday became the first state to say large department stores must display products like toys and toothbrushes in gender-neutral ways, a win for LGBT advocates who say the pink and blue hues of traditional marketing methods pressure children to conform to gender stereotypes. Instead, it says large stores must also have a gender neutral section to display “a reasonable selection” of items “regardless of whether they have been traditionally marketed for either girls or for boys.” That does not include clothes. Assemblyman Evan Low, a Democrat from San Jose who authored the bill, said he was “incredibly grateful” Newsom signed the bill this year — the third time Democrats in the state Legislature have tried to pass this law, with similar bills failing in 2019 and 2020. “My hope is this bill encourages more businesses across California and the U.S. to avoid reinforcing harmful and outdated stereotypes.” While California is the first state to require this, some large department stores have already changed how they display their products.

History of this topic

California retailers that refuse to have gender-neutral toys for children will be FINED up to $500 under new ultra woke Gavin Newsom law - after uproar over LGBT toys sold during Pride week
1 year, 1 month ago
TikToker Calls Out Target Store for Racking ‘Colourful’ Clothes in Boys' Section, Gets Slammed
1 year, 10 months ago
Abcarian: State law neutralizes gender signals we send kids
3 years, 2 months ago

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