Hotstar, SonyLIV, Netflix and 6 other video streaming players adopt self-regulation code
Live MintNew Delhi: Nine video streaming players in India have decided to adopt a self-regulatory Code of Best Practices under the aegis of the Internet and Mobile Association of India. In the works for over a year, the code attempts to protect consumer interest while offering viewers a variety of content choices and exercising creative freedom. The second gives content creators the right to categorise content and classify the same into separate and distinct categories such as meant for general or universal viewing; content which requires parental guidance and/or content which is solely meant for age-appropriate audiences. The third is a grievance redressal mechanism whereby signatories agree to internally appoint or institute, as part of their operational systems, a dedicated person, team or department to receive and address any consumer-related concerns and complaints in relation to the content they are showcasing.