In-home consumption surges as people binge on biscuits, salty snacks, instant noodles amid lockdown
New Indian ExpressNEW DELHI: Food categories like biscuits, salty snacks, instant noodles, beverages, edible oils are seeing an increase in demand as in home consumption increases while out of home consumption of FMCG products is expected to take a back seat as the lockdown keeps more people at home. According to a research by UK broking house, Investec Securities, in the near term, out of home consumption is expected to take a back seat as the lockdown keeps more people at home. FMCG companies now use e-commerce to drive more premium packs, to serve niche demand spaces such as face sheet masks, beard grooming products, hand cream, foot cream and as a platform to test the success of new launches. According to the report, even though personal care category has witnessed a decline in lockdown, we believe this category will be a major beneficiary of higher e-commerce adoption in Urban areas as its contribution to e-commerce sales in FMCG is highest at 42 per cent.
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