WazirX Partners with MoEngage with Focus to Boost Customer Engagement; Know Details

Crypto trading platform WazirX has announced a partnership with insights-led customer engagement platform MoEngage to boost the adoption of Web3 and cryptocurrency in India. Making the announcement through an official release, WazirX said using MoEngage’s proficiency in journey orchestration and campaign optimisation, it aims to create and sustain digital touch points to help the customers in the adoption of crypto and Web 3. WazirX said that it aims to elevate its customer onboarding and app promotion with respect to the crypto industry in India, using MoEngage’s services. Commenting on the partnership, Rajagopal Menon, Vice President Marketing, WazirX, said, “We aim to put India at the forefront of the crypto revolution by constantly innovating and building the most secure, reliable, easy to use the crypto-exchange platform and assist the industry in developing a regulated ecosystem.” Menon said using MoEngage’s deep segmentation abilities, WazirX intends to further develop as a brand and scale up its marketing initiative by creating a seamless journey experience for the customers MoEngage’s Yash Reddy said that the company was thrilled with the partnership with WazirX.