UK store announces early arrival of beloved Easter chocolate as baffled shoppers rage over 'outrageous' price tag
Daily MailA UK store has left shoppers confused after it began promoting a range of Easter sweet treats - weeks before Christmas Day. Taking to X, one person posted a picture of a set of supermarket shelves stocked with Easter treats ranging from Mini eggs products to Creme eggs and Milky Bar and Smarties hollow chocolate eggs with the caption: 'He's not even been born yet'. Taking to X, one person posted a picture of a set of supermarket shelves stocked with Easter treats ranging from Mini eggs products to Creme eggs and Milky Bar and Smarties hollow chocolate eggs with the caption: 'He's not even been born yet' Fans of the sugar coated candies have gone wild after one shopper spotted a huge bag of the Easter treats in a B&M store - but many are less pleased by the £14 price tag Several people criticised the 'outrageous' price point of the confectionery items that were selling for £14 a bag. The price of the Mini Eggs Chocolate Bag has increased by 25 per cent in major retailers, such as Sainsbury's, Tesco, Asda and Morrisons, from £1 to £1.25. The price hike of the popular Easter products has left scores of shoppers fuming - with one fan in particular capturing the apparent mood with a post on X. Rowena Coxwell wrote on 19 January: 'Having to take out a loan to buy a bag of Mini Eggs wtf are these prices.'