Big time

Reader question: Please explain “big time” in this sentence: All good investors know cost matters, big time. All right, without quibbling over Trump’s language, here are recent media examples of “big time” as noun, adverb or adjective : 1. Moroney says their look will be “classic.” “He’s going to wear a black tux, because we didn’t want to look like we’re going to prom together,” she says, adding with a laugh, “He wanted to wear a hat, but he was like, ‘What if we’re sitting in front of people and they get annoyed?’” Moroney has earned a prime seat at the show after spending the past year riding high on the massive success of her debut album, Lucky, which she released in May and features the No. He takes Trump’s case and turns his new young friend into a protégé, instilling in him three rules for success: Attack, attack, attack; admit nothing, deny everything; and always claim victory – never acknowledge defeat. At one point, as he’s getting the young Trump fitted for his first good suit, he observes drily, “You’ve got kind of a big ass, you gotta work on that.” But later, as Cohn is dying of AIDS – he never acknowledged his homosexuality, and never admitted to having the disease – we see how in the end, frail and capable of hurt feelings, he wasn’t even king of his own world.