Hayao Miyazaki’s final Studio Ghibli film The Boy and the Heron breaks box office record despite no marketing

Sign up to our free IndyArts newsletter for all the latest entertainment news and reviews Sign up to our free IndyArts newsletter Sign up to our free IndyArts newsletter SIGN UP I would like to be emailed about offers, events and updates from The Independent. Read our privacy policy The Boy and the Heron, the final film by animation master Hayao Miyazaki, has set box office records in Japan – despite the lack of a marketing campaign. Speaking about the decision to eschew traditional marketing campaigns ahead of the film’s launch, Studio Ghibli lead producer Toshio Suzuki told Japanese magazine Bungei Shunji that the company had wanted to “do something different”. Miyazaki’s 2001 animation Spirited Away was the highest-grossing film in the country’s history, taking in 31.68bn yen in Japan. Plan auto-renews until cancelled Try for free Hayao Miyazaki, director of ‘The Boy and the Heron’ It was announced last Friday that The Boy and the Heron had been acquired by US distributor Gkids, and would be released in cinemas stateside later this year.