Why Bronze Medalists Are Likely Happier Than Those Who Win Silver
NPRWhy Bronze Medalists Are Likely Happier Than Those Who Win Silver Enlarge this image toggle caption Cao Can/Xinhua News Agency via Getty Images Cao Can/Xinhua News Agency via Getty Images Ah, the sweet, sweet victory of coming in third! Though it may be hard to tell at the Tokyo Olympic Games with athletes forced to wear masks on the medal podium, it turns out bronze medalists are likely happier than those who win silver. "It's pretty counterintuitive because the silver medalist just performed better, but we found that third place winners tend to express more happiness after an Olympic event, than those who come in second," Andrea Luangrath, a University of Iowa assistant marketing professor, told NPR. "Silver medalists tend to think about, and compare themselves to, that gold medalist," Laungrath explained.
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