How Covid-19 impacted India’s big fat wedding industry
4 years, 2 months ago

How Covid-19 impacted India’s big fat wedding industry

Live Mint  

New Delhi: Over six months after the novel coronavirus brought India to a halt, uncertainty looms over several industries' future as many are left unemployed and without business. As winter approaches, the wedding industry looks at a vague future despite relaxations in form of the graded reopening of the COVID-19 induced lockdown. The Indian wedding industry, one of the first casualties of this virus-induced lockdown, came to a standstill overnight as several marriages originally scheduled to take place in the first half of 2020 were postponed. Now, as the second half of the year and arguably one of the demanding wedding season approaches, the industry remains unsure about their way forward while hoping for things to improve by November-December. Rajeev Jain, Director of an event management company, Rashi Entertainment Pvt Ltd, told ANI that the estimated size of the Indian wedding industry is about ₹3 lakh crores and over one crore people associated with the industry directly/indirectly lost their jobs due to the COVID-19 pandemic.

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