Apple’s car obsession is all about taking eyes off the road
LA TimesAt first glance, the forays Apple Inc., Google and other technology giants are making into the world of cars don’t appear to be particularly lucrative. “Each of these companies, including Facebook, want to be a part of or even control and dominate every part of citizens’ lives,” said professor Raj Rajkumar, who leads the Robotics Institute at Carnegie Mellon University. “From their business point of view, if you don’t, somebody else can and probably will, and eventually your current domain of influence fades away.” Although Apple has dominated phones, tablets and smart watches and put up a decent fight over computers for the last few decades, it’s been a laggard in the artificial intelligence, voice and smart-speaker spaces, areas now led by Google and Amazon. “They’re betting they can do a better job at disrupting the industry.” The existing businesses of Amazon, Apple and Google already require them to become proficient at AI, handling massive amounts of data and designing complex systems.