Rapidly Evolving Trends in Fashion: The Truth Behind the Hype
ABP NewsNew Delhi: The World Economic Forum notes that while fast fashion lowers clothing prices, it does so at the expense of the environment. This Fast Fashion industry follows a strategy for developing and distributing clothing styles that prioritise meeting consumer demand for new styles in a timely manner at a reasonable price. The term "fast fashion" refers to the garment industry's practice of rapidly producing low-priced quantities of recently popular styles in order to meet consumers' demands at the height of their interest in those particular looks. Invest in Sustainable Brands: Sustainable clothing may be more expensive than fast fashion, but it need not be more expensive than name brands, for which we often pay a premium for the label's prestige but not necessarily for the product's quality or longevity.