How Trump vs Harris match became an old vs new media war too
1 month, 2 weeks ago

How Trump vs Harris match became an old vs new media war too

Firstpost  

The 2024 election wasn’t just a battle between Kamala Harris and Donald Trump. While mainstream newspapers and TV channels largely backed Harris, with some even openly endorsing her, Trump leaned heavily on the power of alternative media, where he found significant support from platforms like X and high-profile podcasters such as Joe Rogan. Harris’s attempt to tap into podcasts Kamala Harris attempted to replicate Trump’s podcast strategy, appearing on the popular show Call Her Daddy and reportedly considering an interview with Joe Rogan. Challenges of an unfiltered platform Trump’s success with podcasts raises important questions about the implications of using largely unregulated media for political outreach. Ultimately, Trump’s media strategy highlights a shift in the way politicians connect with voters.

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History of this topic

Harris campaign head admits talking to NYT and Washington Post is pointless: ‘Those readers are already with us’
6 days, 1 hour ago

Harris campaign head admits talking to NYT and Washington Post is pointless: ‘Those readers are already with us’

The Independent  

Sign up for the daily Inside Washington email for exclusive US coverage and analysis sent to your inbox Get our free Inside Washington email Get our free Inside Washington email SIGN UP I would like to be emailed about offers, events and updates from The Independent. Read our privacy policy Reflecting on an election cycle that was dominated by podcasts …

What Trump’s win means to news organizations as mainstream media fight for relevance
1 month, 2 weeks ago

What Trump’s win means to news organizations as mainstream media fight for relevance

LA Times  

Imagine if the Super Bowl audience dropped by 25%. “A lot of legacy-media people were pining for Trump’s return because they know it’s going to be a s— show every single day,” Martin said. “It won’t be the obsessive fascination with this novel phenomenon that it was last time,” said Andrew Heyward, a former CBS News president who now advises …

The Future of Political Influencers
1 month, 2 weeks ago

The Future of Political Influencers

Wired  

Since 2020, President Joe Biden’s and Vice President Kamala Harris’ campaigns have pushed influencers and content creators into our political media ecosystem. The Biden administration invited these creators to policy briefings on issues important to young people, and they tagged along on the campaign trail—you know this, I’ve reported on it in the newsletter before. The groypers haven’t necessarily gone …

Donald Trump's Win Cements a New Era for Campaigning Online
54 years, 11 months ago

Donald Trump's Win Cements a New Era for Campaigning Online

Wired  

As president-elect Donald Trump finished his victory speech early Wednesday morning, he gave the floor to Dana White, the Ultimate Fighting Championship CEO, to thank a group of men few in the mainstream political bubble knew before this year. Over the final stretch of the 2024 campaign cycle, Trump went on a grand tour of podcast interviews, appearing alongside these …

How Donald Trump won—by being Donald Trump
1 month, 2 weeks ago

How Donald Trump won—by being Donald Trump

Live Mint  

Former President Donald Trump cleared a path to the White House by doubling down on the very things that Democrats said made him unfit to return to the Oval Office. Yet Trump felt free to repeat Republican presidential candidate Ronald Reagan’s famed question to voters during the 1980 debate with incumbent President Jimmy Carter, a performance that helped vault Reagan …

How personality trumped policy in this media election cycle
1 month, 2 weeks ago

How personality trumped policy in this media election cycle

NPR  

How personality trumped policy in this media election cycle toggle caption Chip Somodevilla/Getty Images Looking at the media coverage leading to and throughout President-elect Donald Trump’s massive electoral success Tuesday, I wonder if we are seeing — at least a little bit — the impact of politics rendered as entertainment and spectacle. “It’s a policy versus personality conversation that voters …

The Trump and Harris campaigns were heavy on podcasts. Will they make a difference?
1 month, 2 weeks ago

The Trump and Harris campaigns were heavy on podcasts. Will they make a difference?

LA Times  

More people are listening to podcasts than ever before, and that created a defining media trend in the 2024 presidential election between Vice President Kamala Harris and former President Trump. Trump also went on “Flagrant” with comedians Andrew Schulz and Akaash Singh and “This Past Weekend w/ Theo Von.” On Monday, the former president joined Jim Gray and Bill Belichick …

The podcast election: Can legacy media still reach voters?
1 month, 3 weeks ago

The podcast election: Can legacy media still reach voters?

Salon  

But it is also they are diminishing themselves” exclaimed Joe Rogan on Friday's episode of his podcast "The Joe Rogan Experience." In 2020, Democratic Party leaders, including Joe Biden and many in legacy media chided then-presidential candidate Bernie Sanders, a candidate legacy news media had reported on negatively and inaccurately in previous two presidential election cycles, for appearing on Rogan …

Podcast Blitz: Trump and Harris Embrace New Media to Reach Voters
1 month, 3 weeks ago

Podcast Blitz: Trump and Harris Embrace New Media to Reach Voters

Hindustan Times  

The article explores the shift in the US media landscape due to the popularity of podcasts. It highlights how candidates like Donald Trump and Kamala Harris have chosen to bypass traditional news media and instead engage with audiences through podcasts, which offer them a more intimate and personalized connection. The article emphasizes the importance of these long-form conversations in shaping …

Podcast Domination: How Candidates Are Leveraging Podcasts to Reach a Targeted Audience
1 month, 4 weeks ago

Podcast Domination: How Candidates Are Leveraging Podcasts to Reach a Targeted Audience

India Today  

The article discusses the shift in media focus towards podcasts during the ongoing presidential election campaign. It highlights the limited reach of legacy news outlets and the growing popularity of podcasts in reaching a more precise audience. The article also explores the challenges faced by candidates seeking media attention, with traditional media outlets increasingly focusing on digital platforms and social …

Podcast Revolution: Legacy Media Gets a Makeover as Candidates Embrace Podcasts
Trending News
1 month, 4 weeks ago

Podcast Revolution: Legacy Media Gets a Makeover as Candidates Embrace Podcasts

Associated Press  

The legacy media is facing a major shift in the 2024 election due to the popularity of podcasts. Traditional news outlets like NPR, The New York Times, PBS, and The Washington Post have been largely bypassed by candidates who are choosing to focus on podcasts for their interviews. Podcasts allow for more precise audience targeting, enabling candidates to reach a …

By moving to podcasts, Harris and Trump are turning away from legacy media to spread their messages
1 month, 4 weeks ago

By moving to podcasts, Harris and Trump are turning away from legacy media to spread their messages

The Independent  

For free real time breaking news alerts sent straight to your inbox sign up to our breaking news emails Sign up to our free breaking news emails Please enter a valid email address Please enter a valid email address SIGN UP I would like to be emailed about offers, events and updates from The Independent. “What's that about?” Many news …

Trump and Harris to Make Historic Podcast Appearance Together
2 months ago

Trump and Harris to Make Historic Podcast Appearance Together

Al Jazeera  

Trump and Harris are making a series of unorthodox campaign stops in the final stretch of the 2024 race: podcasts. Trump has entered the podcasting world by joining the most popular podcast among women, Call Her Daddy, while Harris has entered the podcasting world by joining the crew of The Joe Rogan Experience.

Harris is trying to reach new voters with a media blitz both traditional — and not
2 months, 2 weeks ago

Harris is trying to reach new voters with a media blitz both traditional — and not

NPR  

Harris is trying to reach new voters with a media blitz both traditional — and not toggle caption Saul Loeb/AFP via Getty Images Vice President Harris is making a number of high-profile media appearances this week on some of the most popular news and entertainment programs in the country. Harris also spoke with CBS News’s Bill Whitaker for an interview …

Harris campaign wages psychological war on Trump with Fox News ad
3 months, 1 week ago

Harris campaign wages psychological war on Trump with Fox News ad

Raw Story  

Vice President Kamala Harris's presidential campaign on Tuesday waged psychological warfare against former President Donald Trump by placing an ad on Fox News ahead of Tuesday's big debate that mocked his obsession with crowd sizes. The new ad begins with former President Barack Obama's speech at the Democratic National Convention in which the former president uses Trump's well-documented fixation on …

News Analysis: Trump seeks to reclaim spotlight with old playbook of lying, talking smack to media
4 months, 1 week ago

News Analysis: Trump seeks to reclaim spotlight with old playbook of lying, talking smack to media

LA Times  

Standing next to a spread of coffee, cereal and breakfast meats at his New Jersey golf club on Thursday, former President Trump started what he billed as his second news conference in as many weeks by highlighting increased costs of everyday foodstuffs due to inflation — a major issue for voters in November. Before Trump’s Thursday event, for example, the …

Meet the press? Hold that thought. The candidate sit-down interview ain’t what it used to be
4 months, 2 weeks ago

Meet the press? Hold that thought. The candidate sit-down interview ain’t what it used to be

Associated Press  

During Kamala Harris’ thrill ride that has upended the 2024 presidential campaign, journalists for the most part have been on the outside looking in. For the teams behind candidates, “the goal is to control the message as much as possible,” said Kevin Madden, a Republican communications strategist who was senior adviser to Mitt Romney’s campaigns in 2008 and 2012. Since …

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