French sector relying on return of tourists from China
1 year, 11 months ago

French sector relying on return of tourists from China

China Daily  

The Eiffel Tower in Paris, France. PARIS — France's tourism sector has welcomed China's recent relaxation of cross-border travel restrictions, fueling expectations of a return to pre-COVID-19 tourist numbers. For the past three years, Li Xiaotong, who runs Mandarin Voyages, a France-China tourism operator based in Paris, has refocused her business on online content and city tours for Chinese people living abroad. For Caroline Paul, founder of Talents Travel and a consultancy strategy specialist in tourism marketing for the Chinese, the travel industry is experiencing what is called "revenge travel". "It's the same for the Chinese," she said, adding that "the return of Chinese tourists is going to be quite significant".

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