
Movie theaters are continuing their post-pandemic recovery efforts to increase ticket sales
CNNCNN — We’re in the thick of the pre-summer movie doldrums. With IMAX attendance up and more interest in films screening in premium formats from IMAX competitors like Dolby Cinema or ScreenX, there’s “clearly room for expansion,” Subers, the NRG film researcher, said. Brett Coomer/Houston Chronicle/Getty Images “People are seeing a trip to the theater as a special treat, so enhancing these premium experiences could be a key differentiator for theaters in today’s landscape,” Subers told CNN. IMAX theaters will show three films from powerhouse indie studio A24 — “Ex Machina,” “Hereditary” and “Uncut Gems,” three thrilling and horrifying critical successes that were originally released on standard screens. NBC’s coverage of certain Summer Olympics events will play on AMC screens, including IMAX, across the US later this summer — right in the thick of a typical “dump” period.
History of this topic

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