‘Politics is bad for business.’ Why Disney’s Bob Iger is trying to avoid hot buttons
Disney’s chief executive emphasizes the company’s commitment to being “entertainment-first” during political challenges. In a statement, Disney said it recognized “many parents would prefer to discuss certain subjects with their children on their own terms and timeline.” And Iger signed off on the settlement of a high-profile defamation lawsuit brought last spring by President-elect Donald Trump, amid howls from journalists that the owner of ABC News had caved to political pressure. “DeSantis was using Disney as a political foil to make a case for his run for presidency,” said Binder, the director of University of North Florida’s Public Opinion Research Lab. “That was not something that we had seen before: Governors and elected officials outwardly attacking private companies, particularly a Republican going after a company.” University researchers found DeSantis’ “woke” campaign against Disney had gained traction, at least among conservatives — despite the fact that Disney has long been one of Florida’s largest employers and a pillar of its tourism economy.
Ron DeSantis bit off more than he can chew in war with Disney: Wall Street Journal
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