Sector's top line performs better after 2-yr slump

Members of LGD Gaming club enter the arena of King Pro League Summer 2024 in Shanghai on Aug 29. China's esports industry is staging a comeback by reversing a two-year revenue slump in the first half of the year, fueled by a growing user base, stronger international influence and government support, said a recent industry report. According to the report by the China Audio-Video and Digital Publishing Association, China remained the world's largest esports market by user base in the first half of this year, with approximately 490 million users, up 0.52 percent from last year. "The policies have clear goals and structured plans, which aim to enhance the esports ecosystem and promote the sector's international reach," Zhang said, adding that the global appeal of Chinese esports has been expanded. "The industry's dual strategy of going global and bringing events to China has deepened international exchanges and elevated China's esports profile as a whole," he added.