Tinder is preparing to be launch a 'Lite' version of its app in emerging markets
The company didn’t share an exact launch date for Tinder Lite, but did say it’s “coming soon.” Lite apps have been around for a while now on Android. The smaller app size is a defining characteristic of most “Lite” apps, which are specifically focused on addressing the unique needs of users in areas where data usage, bandwidth and storage space is a concern. As per a report by Engadget, Mandy Ginsberg, CEO of Tinder’s parent company Match Group, divulged plans for the Tinder Lite app which would be smaller and better-suited to areas where cellular data “comes at a premium”. Tinder doesn’t share the size of its total user base, but the popular online dating platform’s parent company, Match Group mentioned that the app has close to 4.7 million paid subscribers as of Q1 2019, up by 1.3 million from the same time last year.
Tinder has more than 1 million users paying for its year-old Tinder Plus service
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