The L.A. designer who remade the cobija into luxury fashion
3 years, 7 months ago

The L.A. designer who remade the cobija into luxury fashion

LA Times  

This story is part of L.A. — We. “Nobody was like, ‘Yo, that’s fire.’ Nobody was tripping out.” But when Equihua released her New Classics collection in 2018, the reaction from the rest of the world was decidedly different. “I thought, either people are going to f— with it and they’re going to be like, ‘wow this is super fire,’ or it’s going to become a meme,” Equihua says about her work. “I was thinking, ‘Hey, maybe this is what it felt like when Ralph Lauren launched the polo,’” Equihua says of her cobija coats. “I don’t see me wearing this to church, but I mean, that would be cute?” — Yosimar Reyes, who owns Equihua’s Pray for Em jacket, among other pieces.

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