Investing during all-time highs can be good strategy

With markets at all-time highs, the general advice is to book profits. However, experts advocating momentum investing, say buying stocks near all-time highs can be a rewarding strategy as well. It just lends further support to the advocates of momentum style investing, which means that when market returns look good, it attracts more investors, which result in new all-time highs. View Full Image Average cumulative S&P 500 total returns when investing at all-time highs have been better than investing at other times Has such a strategy paid off over a longer period? Just as putting all eggs in one basket is a recipe for disaster, investing large amounts at a given point is asking for trouble, more so when it comes to investing at all-time highs.