Vannini: College sports may not like what lies at the end of the path paved with TV money
New York TimesThe final nail in the coffin of the modern Pac-12 came from the golf course, as Oregon Board of Trustees chair Steve Holwerda conducted a board meeting via Zoom. Big Ten commissioner Tony Pettiti and SEC commissioner Greg Sankey said at their respective media days last month that they weren’t interested in expanding. If TV money is worth killing a century-old conference and older in-state rivalries, what’s to keep the next shift from kicking out the schools that don’t bring as much value as the big brands? I just don’t want to see another college administrator begging Congress for help reining in NIL or tampering with the idea that it would protect college sports. The Big Ten commissioner who added USC and UCLA last year — the beginning of the end of the Pac-12 — bailed on college sports less than a year later.