World’s premier video game trade show kicks off with Avatar
Live MintThe world's premier video game trade show, E3, kicked off online Saturday, celebrating play that "kept us sane" during the pandemic, celebrating fantasy worlds with Ubisoft's new offering "Avatar," and promising a real-world gathering next year. "During the pandemic that prevented us from being with so many family, friends and colleagues, video games connected us, entertained us and brought us together," said Entertainment Software Association chief executive Stanley Pierre-Louis. French video game powerhouse Ubisoft opened the show with a look at fresh additions to its diverse line-up, including a new game based on the blockbuster film "Avatar." "It is a glimpse of the amazing journey that awaits you in one of the most beautiful but dangerous places of all," Ubisoft chief executive Yves Guillemot said of the Avatar game teaser.
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