Mars gives M&M's a makeover to promote inclusivity
2 years, 11 months ago

Mars gives M&M's a makeover to promote inclusivity

The Independent  

For free real time breaking news alerts sent straight to your inbox sign up to our breaking news emails Sign up to our free breaking news emails Sign up to our free breaking news emails SIGN UP I would like to be emailed about offers, events and updates from The Independent. Mars, whose brands also include Twix and Snickers, said that it will also put added emphasis on the ampersand in the M&M's logo to demonstrate how the brand aims to bring people together. Quaker Oats Aunt Jemima brand pancake mix and syrup — part of PepsiCo —rebranded last year because it said that “Aunt Jemina" was based on a “racial stereotype." Allen Adamson, co-founder of marketing consultancy Metaforce, says the move to overhaul the character of the M&Ms is a “good idea" but it's just an example of how worried marketers are to offend consumers.

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History of this topic

Not So Sweet: America's M&Ms is replacing its 'spokescandies'. Here's why
1 year, 11 months ago

Not So Sweet: America's M&Ms is replacing its 'spokescandies'. Here's why

Firstpost  

M&M’s, the well-known candy brand owned by Mars Wrigley, announced a ‘indefinite pause’ in its ‘spokescandies,’ deciding that the cartoon characters were simply too divisive for a polarised America to take M&M’s, the ubiquitous candy brand owned by Mars Wrigley, announced Monday that it would take “an indefinite pause” from its “spokescandies,” deciding that the cartoon characters with arms, legs …

Mars gives M&M’s a makeover to promote inclusivity
2 years, 11 months ago

Mars gives M&M’s a makeover to promote inclusivity

Associated Press  

Candy maker Mars is giving a makeover to its six M&M’s characters as a way to promote inclusivity. Mars, whose brands also include Twix and Snickers, said that it will also put added emphasis on the ampersand in the M&M’s logo to demonstrate how the brand aims to bring people together. Quaker Oats’ Aunt Jemima brand pancake mix and syrup …

‘They gave Green M&M sneakers and called it feminism’: Social media reacts to M&M
2 years, 11 months ago

‘They gave Green M&M sneakers and called it feminism’: Social media reacts to M&M

The Independent  

Sign up to IndyEat's free newsletter for weekly recipes, foodie features and cookbook releases Get our food and drink newsletter for free Get our food and drink newsletter for free SIGN UP I would like to be emailed about offers, events and updates from The Independent. The Green M&M’s famous heeled, knee-high boots have been replaced by “cool, laid-back sneakers …

M&M characters to get a ‘progressive’ makeover to focus on personality over gender
2 years, 11 months ago

M&M characters to get a ‘progressive’ makeover to focus on personality over gender

The Independent  

The latest headlines from our reporters across the US sent straight to your inbox each weekday Your briefing on the latest headlines from across the US Please enter a valid email address Please enter a valid email address SIGN UP I would like to be emailed about offers, events and updates from The Independent. The president of Mars Wrigley North …

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