Are Indian Creators Rooting For Short Video Platforms? Find Out
2 years ago

Are Indian Creators Rooting For Short Video Platforms? Find Out

News 18  

Stupendous growth in terms of likes, views and shares, and millions of new followers everyday – that’s how social media platforms work. But the ban on Chinese apps by Indian government gave the creator economy a setback and encouraged them to find creative avenues elsewhere and thus gave rise a lot of short video content platforms. The ban on Tiktok led to the rise of many short-form video content platforms, and it is clear that we are entering a new era of multiple platforms that would differentiate based on content, creators, and audience. Most Indian creators want to be present across multiple platforms seeking faster recognition, monetisation, and fame. GBS Bindra, Chief Business Officer of Hipi, short-video platform, says, “The opportunities that short video platforms offer to break out are not only restricted to the young but are now being embraced by people in middle ages too.” Garima Gupta, 50 won the Supermom challenge on Hipi by showcasing her unique ability to sing a song in reverse effortlessly and got an invite to perform at a big reality show on national TV.

Video Indian Platforms Creators Short Indian Creators  hipi  video  creators  short  content  rooting  platforms  unique  singing  indian  tiktok

History of this topic

Regional creators fuel the rise of short-video platforms in India
1 day, 13 hours ago

Regional creators fuel the rise of short-video platforms in India

Live Mint  

Short-form content platforms such as ShareChat, Moj, Josh, and Instagram Reels have grown rapidly in 2024, as users from India's small towns rise steadily and regional-language creators keep them hooked through local, innovative content. Further, audio is emerging as a big draw within the short-form content space, with audio stories and live, personalized calls with creators amplifying both engagement and …

Thanks to Indian creators, YouTube Shorts hit a trillion views: CEO
4 months, 2 weeks ago

Thanks to Indian creators, YouTube Shorts hit a trillion views: CEO

Firstpost  

YouTube Shorts has surpassed one trillion views, YouTube CEO Neal Mohan, on the ocassion, stressed the global influence of Indian content creators. YouTube also unveiled new ad formats for Shorts and Connected TVs to boost engagement and advertising effectiveness YouTube Shorts, a 60-second video format which made its global debut in India in 2020, has surpassed a trillion views, YouTube …

Instagram, YouTube the biggest likely winners of TikTok ban but smaller rivals could rise too
7 months, 3 weeks ago

Instagram, YouTube the biggest likely winners of TikTok ban but smaller rivals could rise too

Associated Press  

Adult U.S. TikTok users spend an average of 54 minutes on the app on any given day, more than Instagram, Snapchat or YouTube, according to research firm eMarketer. “Replicating TikTok’s algorithm is a nearly impossible task, as rival Meta would attest to,” said eMarketer analyst Jasmine Enberg. “TikTok’s ability to serve up relevant and entertaining content to its users is …

The ghosts of India's TikTok: What happens when a social media app is banned
7 months, 4 weeks ago

The ghosts of India's TikTok: What happens when a social media app is banned

BBC  

The ghosts of India's TikTok: What happens when a social media app is banned Getty Images TikTok was one of India's most popular apps – until it was banned in 2020. Banning a massive social media app would be an unprecedented moment in American tech history, though the looming court battle currently leaves TikTok's fate uncertain. When TikTok went offline …

India banned TikTok overnight but 200 million people learned to live without it
9 months, 1 week ago

India banned TikTok overnight but 200 million people learned to live without it

CNN  

New Delhi CNN — As TikTok fans in the United States worry about losing access to the wildly-popular social media app, there are lessons they can learn from a country on the other side of the world. “It’s important to remember that when India banned TikTok and multiple Chinese apps, the US was the first to praise the decision,” said …

YouTube Shorts explodes in popularity with 96% of Indian youth aged 18-44
1 year, 2 months ago

YouTube Shorts explodes in popularity with 96% of Indian youth aged 18-44

India TV News  

YouTube has solidified its position as the preferred online platform for four out of every five Indian internet users. Furthermore, its short-video creation tool, YouTube Shorts, has witnessed substantial growth, with 96 per cent of users aged 18 to 44 in India embracing the platform. This growth has transcended devices, with 88 per cent of Indian online users aged 18 …

Chingari short video app to cut 20% of workforce
1 year, 6 months ago

Chingari short video app to cut 20% of workforce

Live Mint  

Short video app, Chingari, announced a fresh round of layoffs which will impact around 20 per cent of its workforce, according to media reports. The short video app is a rival of brands like Instagram and Snapchat, and gained popularity after the ban of TikTok in June 2020. The company was founded in 2018 and was able to make its …

Why Hollywood’s streaming future probably won’t look like TikTok
1 year, 6 months ago

Why Hollywood’s streaming future probably won’t look like TikTok

LA Times  

In early 2021, as TikTok was devouring Americans’ attention, Netflix launched a feature seemingly tailor-made to compete with the upstart app. “With subscription, you want to feel like you’re getting premium content, star-driven content — and short-form is something that you feel like you can do yourself.” It would also be tough for streaming companies to compete with social media’s …

Check Out India’s Most Popular Creators And Videos Of 2022
2 years ago

Check Out India’s Most Popular Creators And Videos Of 2022

News 18  

YouTube unveiled the most popular creators, artists and videos of 2022. The platform uses a carefully considered methodology to publish the lists including Top Trending Videos, Top Music Videos, Top Shorts, Top 20 Breakout Creators, Top Breakout Women Creators and Top Creators. Similarly, innovation in video formats and styles – lyric videos, releases in different languages, remixes, behind the scenes …

YouTube: India's go-to place for news and entertainment
2 years, 2 months ago

YouTube: India's go-to place for news and entertainment

The Hindu  

Published : Oct 06, 2022 09:40 IST The YouTube era is here, and it is changing the way people access news, obtain knowledge, learn skills, and most importantly, get entertained. The video-sharing platform has been the biggest beneficiary of India's mobile revolution, growing from 122 million users in 2017 to an estimated 567 million in 2022. The Indian top 10 …

YouTube expands monetisation plans to Shorts video creators
2 years, 2 months ago

YouTube expands monetisation plans to Shorts video creators

The Hindu  

Google-owned video platform YouTube announced on September 20 it will expand its monetisation plan, called the YouTube Partner Program, to allow more creators to earn revenue through Shorts videos. “From the overall amount allocated to creators, they will keep 45% of the revenue, distributed based on their share of total Shorts views,” the company said. “Creators can now buy affordable, …

Advantage Instagram, YouTube in short video space
2 years, 4 months ago

Advantage Instagram, YouTube in short video space

Live Mint  

New Delhi: Indian short video platforms may be running out of time to effectively monetize their platforms as Google’s YouTube and Meta’s Instagram muscle into the space. Ramdasan noted that Instagram’s “deeper financial backing" could eventually help it build further on its 10-year monetization plan with Reels. Meta’s India head Ajit Mohan said last July that Indians uploaded 6 million …

Facebook planning to make big changes to rival TikTok, leaked memo reveals
2 years, 6 months ago

Facebook planning to make big changes to rival TikTok, leaked memo reveals

India Today  

Instagram introduced TikTok-inspired Reels in 2020, and the company has been slowly adding features to increase its discoverability. According to a leaked memo published by The Verge, Facebook app head Tom Alison wants the platform to incorporate a "Discovery Engine" to offer more personalised short video recommendations similar to TikTok's "For You" feed. The leaked memo indicates that the Reels …

‘I don’t think any of the video apps in India are making money’: Vivan Sharan
2 years, 7 months ago

‘I don’t think any of the video apps in India are making money’: Vivan Sharan

The Hindu  

Nothing stays a void forever. The moment TikTok was banned in India in June 2020, several local short form video platforms such as Moj, Josh, MX Taka Tak and Chingari stepped in. Why haven’t Indian short form video platforms been able to catch up with the numbers or popularity that TikTok had? I don’t think any of the video apps …

Evolution of Short-Video Industry
2 years, 9 months ago

Evolution of Short-Video Industry

India TV News  

Vine, with its 6-second looped videos, is believed to be the western world's first shot at the short-video platform. Another Chinese short-video platform, backed by 5Y Capital, became the first app from China to top the US app store charts and make an impact in that market. Before the rest of the world woke up to this content revolution, the …

YouTube's creator ecosystem contributes Rs 6,800 crore to Indian economy in 2020: Report
2 years, 9 months ago

YouTube's creator ecosystem contributes Rs 6,800 crore to Indian economy in 2020: Report

India TV News  

Highlights YouTube’s creator ecosystem generated considerable economic to the Indian economy in 2020 A creator's presence can help them get a global fanbase, and explore multiple revenue streams The social media users have grown leaps and bounds, and the content creator ecosystem has thrived. A report by Oxford Economics, an independent consulting firm, said that YouTube’s creator ecosystem generated considerable …

Best 5 Video Editing Apps in India
2 years, 10 months ago

Best 5 Video Editing Apps in India

India TV News  

Mobile videography has taken another level, all thanks to the short video apps named TikTok which brought the rage worldwide. The app comes with the following features: Users can Trim and cut videos according to the need Split one video into several clips Merge videos and multiple clips Combine and compress video without losing quality Adjust the speed from 0.2x …

Our digital payment systems can transform the creative economy
4 years ago

Our digital payment systems can transform the creative economy

Live Mint  

The internet is on the cusp of one of the biggest changes in its short history—frictionless and ubiquitous micropayments. India too has all the building blocks necessary for a similar evolution—huge demand for local-language content, wide adoption of mobile payments, and massive social followings of internet stars. On the old internet, Indian language creators face a double whammy—they’re unable to …

Personal tech in 2020: The year of chaos, innovations, bans and unfulfilled promises
4 years ago

Personal tech in 2020: The year of chaos, innovations, bans and unfulfilled promises

India Today  

At the beginning of each year, analysts and experts sit down to predict how the industry will evolve over the next 12 months. And, as we move towards the final few days of what has been a forgettable year, there are few unfulfilled promises tech enthusiasts would complain about. Here is a look at 2020, a year of chaos, innovations, …

Short video apps show influencers the money
4 years, 4 months ago

Short video apps show influencers the money

Live Mint  

NEW DELHI :In their quest to retain users on their platforms, Indian short-video service providers have started throwing big money at influencers to get exclusive rights to the content. Influencers are a critical pillar of the growth strategy for short video platforms, which are trying to scale up rapidly to fill the void created following the ban on TikTok. Since …

Zee5 Launches Short Video Platform HiPi to Take on TikTok: Everything You Want to Know
4 years, 4 months ago

Zee5 Launches Short Video Platform HiPi to Take on TikTok: Everything You Want to Know

News 18  

Entertainment app ZEE5 on Friday rolled out the beta version of its short video platform HiPi for Android users in India, adding to the growing number of mobile applications that emerged in the country following the TikTok ban. Unlike the 15-second video format that TikTok made popular, HiPi will allow users to create videos up to 90 seconds. "The launch …

The Rise of Indian Video Sharing Apps: Do They Have What it Takes to Fill the TikTok Gap?
4 years, 4 months ago

The Rise of Indian Video Sharing Apps: Do They Have What it Takes to Fill the TikTok Gap?

News 18  

The TikTok ban has become a catalyst for homegrown video-sharing apps for India. India’s recent ban on the Chinese video-sharing app TikTok having stunned users, but is presenting the country’s homegrown apps an opportunity on a platter, setting the scene for a scintillating ‘Make in India’ example. Not only is this the right time for India’s homegrown apps to swoop …

How a pandemic pushed social media influencers to evolve
4 years, 4 months ago

How a pandemic pushed social media influencers to evolve

The Hindu  

Danish Sait was just another funny guy down South until the lockdown hit. “Twitch was popular for gaming before, but now people are using it for live coding.” Over on Instagram, initial live videos had the quality of informality — of a host like Kalyan Karmakar working in the kitchen to turn leftovers into meals. “For the first time, we’ve …

TikTok ban would leave a giant social media hole
4 years, 5 months ago

TikTok ban would leave a giant social media hole

Live Mint  

TikTok, the popular social-media app featuring do-it-yourself short videos, has also become one of the sore points in the growing frictions between the U.S. and China owing to its ownership by Beijing-based ByteDance Ltd. In another milestone, Netflix added TikTok to its short list of competitors for the first time in its letter to investors last week, saying the app’s …

Snapchat testing TikTok-like scrolling format
4 years, 5 months ago

Snapchat testing TikTok-like scrolling format

Live Mint  

NEW DELHI: Following an interim ban in India and threat of a similar move in the US, rival social media platforms are looking at developing TikTok clones to cash in on the immense popularity of the app. Facebook-owned Instagram has rolled out the 15-second long Reels while Snap Inc is reportedly testing a TikTok-like vertical scroll on Snapchat, which could …

Instagram begins Reels test in India after TikTok is banned
4 years, 5 months ago

Instagram begins Reels test in India after TikTok is banned

CNN  

New York CNN Business — TikTok has had a difficult week, to say the least — and rival Instagram just made it much harder. India, which has the most TikTok downloads outside of China, announced late last week that it would ban the popular video-sharing platform and several other Chinese apps, saying they pose a “threat to sovereignty and integrity.” …

Facebook, Instagram testing 15-second short video feature Reels in India post-TikTok ban
4 years, 5 months ago

Facebook, Instagram testing 15-second short video feature Reels in India post-TikTok ban

India Today  

Instagram and sister company Facebook are testing Instagram Reels in India that allows users to create 15-second short videos. Now, Instagram intends to bring some solace to TikTok users through Reels and there could not be a better time to introduce it to the Indian users. Reels is similar to TikTok as it allows its users to create short 15-second …

Indian video-sharing apps surge in popularity on TikTok ban
4 years, 5 months ago

Indian video-sharing apps surge in popularity on TikTok ban

The Hindu  

Indian tech and entertainment firms are looking to capitalise on sudden opportunities arising from a government ban on Chinese owned apps, including the wildly popular TikTok, with one rival video app saying it had added 22 million users in 48 hours. India this week outlawed 59 Chinese-owned apps including TikTok and Tencent’s WeChat, in what was described as a “digital …

TikTok Ban: A Loss of Expression for Millions of Indian Users
4 years, 5 months ago

TikTok Ban: A Loss of Expression for Millions of Indian Users

The Quint  

In the crossfire between India and China, the TikTok-verse is the hapless victim. So, when the ban on the 59 Chinese apps was announced, TikTok being one of those hugely popular apps on the ban list, it was a melancholic moment for the app's users who have been making and consuming content since its launch in India in 2017. With …

Ban on TikTok is a huge blow to influencers
4 years, 5 months ago

Ban on TikTok is a huge blow to influencers

Deccan Chronicle  

Amidst the growing tensions between India and China, the Indian government announced a ban on 59 Chinese apps in India, including the viral video sharing and social media app TikTok. In the past three years, the popularity of the app had grown manifold especially in tier two and tier three cities and India became TikTok’s largest market with more than …

What Is Chingari App? Alternative To Chinese TikTok That Logged Over 3 Million Downloads; Know All About It
4 years, 5 months ago

What Is Chingari App? Alternative To Chinese TikTok That Logged Over 3 Million Downloads; Know All About It

ABP News  

100,000 downloads per hour, guys please be patient! pic.twitter.com/h3lGCbe4yl — Sumit Ghosh June 29, 2020 After India banned 59 Chinese Apps on Monday including the viral video app TikTok, a desi alternative is recording massive traction and growth in download. The App is titled 'Chingari - Original Indian Short Video App'.Just like TikTok, it is a video platform where people …

Indians use Tik Tok … to respond to the ban on Tik Tok
4 years, 5 months ago

Indians use Tik Tok … to respond to the ban on Tik Tok

CNN  

CNN — India’s TikTok influencers are urging their fans to follow them on other social media platforms after the government announced a ban on the popular video-sharing app. TikTok was one of 59 apps, including Chinese messaging platform WeChat and mobile browser UC Browser, banned by the Indian government Monday for posing a “threat to sovereignty and integrity.” The move …

India bans 59 chinese apps: TikTok's runaway success in India is a story best understood through the rise of the platform's many stars
4 years, 5 months ago

India bans 59 chinese apps: TikTok's runaway success in India is a story best understood through the rise of the platform's many stars

Firstpost  

To study the popularity of TikTok in India is to study an emergent Indian class, a group of individuals for whom the platform is a space inclusive of all kinds of sensibilities and contradictions. With over 1.7 million followers on the video sharing app TikTok, Sushant is among a new breed of ‘influencers’ — those who get a million hits …

India bans Chinese apps: TikTok has many issues but banning it for exposing our cultural problems is pointless and counter-productive
4 years, 5 months ago

India bans Chinese apps: TikTok has many issues but banning it for exposing our cultural problems is pointless and counter-productive

Firstpost  

Rather than banning TikTok, one must have honest conversations around the cultural issues that are being reflected on the social media platform, and develop societal solutions Editor’s Note: The Indian government, on 29 June, banned 59 mobile apps. The reach, scale and level of engagement make TikTok India’s most influential app that seems to have broken through the access barriers …

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