Kohli, Sharma brand values to stay intact in short run despite Australia test issues: Ad experts
1 day, 6 hours ago

Kohli, Sharma brand values to stay intact in short run despite Australia test issues: Ad experts

Live Mint  

Despite recent challenges in the Test series against Australia during the Border-Gavaskar trophy, batsman Virat Kohli’s brand value should largely stay unaffected, but captain Rohit Sharma could see a dip in his advertising career in the long run after retirement. Brand and advertising experts told Mint brand Kohli will continue to prosper, provided his performance improves in the upcoming one-day series in June and the Indian Premier League but in contrast, Sharma’s longer-term brand, built largely on his leadership qualities, could face some risks due to his recent struggles with form. If brand Kohli 'ages' well and makes his asking price more attractive, he could remain relevant for many brands for many more years," said Sandeep Goyal, chairman of advertising agency Rediffusion. World Cup win In June 2024, when Team India won the T20 World Cup, both Sharma and Kohli played pivotal roles, significantly boosting their brand values.

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History of this topic

Cricketers are bigger than Bollywood stars in the brand market
1 month, 1 week ago

Cricketers are bigger than Bollywood stars in the brand market

India Today  

Cricket's immense popularity in India and the players' performances on the global stage make them relatable and aspirational figures. According to the Brand Endorser Report 2024 by Hansa Research, cricketers have surpassed Bollywood actors as leading brand ambassadors in India. Athletes like Virat Kohli, MS Dhoni, and Sachin Tendulkar rank among the top choices for endorsements due to their wide …

Justin Langer wants Australian public to make the most of ‘superstar’ Virat Kohli: 'Not going to be around forever'
1 month, 3 weeks ago

Justin Langer wants Australian public to make the most of ‘superstar’ Virat Kohli: 'Not going to be around forever'

Hindustan Times  

Champions can never be written off and this is exactly what former Australia opening batter Justin Langer has told Pat Cummins and co ahead of the upcoming Border-Gavaskar Trophy, set to begin on November 22 in Perth. Virat Kohli is also under scrutiny as runs have dried up and the right-handed batter has registered just two Test centuries in the …

Virat pips Ranveer to become most valued celebrity; SRK jumps to third rank
6 months, 3 weeks ago

Virat pips Ranveer to become most valued celebrity; SRK jumps to third rank

Deccan Chronicle  

Mumbai: Cricketer Virat Kohli has regained the top position to become India's most valued celebrity with a brand value of USD 227.9 million in 2023 but remained short of the peak of USD 237.7 million in 2020, as per a report. A jump of nearly 29 per cent in the overall brand value in the year from USD 176.9 million …

Virat Kohli is India's most valued celebrity followed by Ranveer Singh, SRK in top 5
6 months, 3 weeks ago

Virat Kohli is India's most valued celebrity followed by Ranveer Singh, SRK in top 5

Hindustan Times  

Virat Kohli is India's most valued celebrity with a brand value of USD 227.9 million marking a significant increase of nearly 29% from USD 176.9 million in 2022. Consultancy firm Kroll shared a list ranking India's most influential celebrity brands in which Virat Kohli featured on the top followed by Ranveer Singh who slipped to the second spot with a …

For Kohli and Rohit, reinvention is the name of the game
11 months, 3 weeks ago

For Kohli and Rohit, reinvention is the name of the game

Hindustan Times  

Chasing down 173 is one thing but wrapping it up in 15.4 overs is another. Not just that, Kohli’s innings effectively negated Rohit Sharma’s golden duck, underpinning why India shouldn’t mind such an approach as long as the wins keep coming. It was imperative for both Sharma and Kohli to buy in a different way of batting in their first …

ICC Cricket World Cup: How ‘visionary’ Virat Kohli changed Indian cricket
1 year, 1 month ago

ICC Cricket World Cup: How ‘visionary’ Virat Kohli changed Indian cricket

Al Jazeera  

As India’s star batter lights up the Cricket World Cup, experts discuss ‘brand Kohli’ and how he has changed the game. During the celebratory lap around the field in Mumbai that night, he famously hoisted Tendulkar on his shoulders and supplied a memorable quote to the cameras: “He’s carried the burden of the nation for 21 years, so it’s time …

Hyundai Motor India signs Hardik Pandya as brand ambassador for Exter
1 year, 6 months ago

Hyundai Motor India signs Hardik Pandya as brand ambassador for Exter

Live Mint  

New Delhi: Hyundai Motor India Limited has signed cricketer Hardik Pandya as the brand ambassador for its sports utility vehicle, Exter. Tarun Garg, chief operating officer for the company, said, “To epitomise the image of the new SUV, we could think of none other than Hardik Pandya, who has emerged as one of India’s brightest stars in the recent history …

Indian sports industry spends surpass INR 14,000 crore; brand endorsement deals see 20 per cent increase
1 year, 9 months ago

Indian sports industry spends surpass INR 14,000 crore; brand endorsement deals see 20 per cent increase

The Hindu  

The Indian sports industry witnessed a significant growth in 2022, with spends in excess of INR 14,000 crore, according to GroupM ESP’s Sporting Nation Report 2023. “The Indian sports ecosystem is experiencing a revolutionary transformation, with athletes becoming influential role models for the youth and sports sponsorships gathering immense momentum. In this scenario, brands hold tremendous potential to tap into …

Ranveer is most valued celebrity, Kroll says
1 year, 9 months ago

Ranveer is most valued celebrity, Kroll says

Live Mint  

Bollywood actor Ranveer Singh has become the most valued celebrity for endorsements in 2022, replacing Indian batter Virat Kohli, according to a new ‘Celebrity Brand Valuation’ report by corporate investigation and risk consulting firm Kroll. In absolute terms, celebrity brand valuations accounted for $1.6 billion in 2022 as compared to $1.4 billion in 2021 "We saw a good fit with …

Ranveer Singh pips Virat Kohli as most valued celebrity in 2022
1 year, 9 months ago

Ranveer Singh pips Virat Kohli as most valued celebrity in 2022

Live Mint  

New Delhi: Bollywood actor Ranveer Singh has become the most valued celebrity for endorsements in 2022, replacing Indian batter Virat Kohli, according to a new ‘Celebrity Brand Valuation’ report by corporate investigation and risk consulting firm, Kroll. As Ranveer has cemented his position as one of India's top celebrities, his partnership for our brand Nexa has helped us retain and …

Smriti Mandhana's Reaction On Being Compared With RCB Legend Virat Kohli
1 year, 10 months ago

Smriti Mandhana's Reaction On Being Compared With RCB Legend Virat Kohli

ABP News  

WPL 2023: Captain of Royal Challengers Bangalore and costliest player in inaugural Women's Premier League auction, Smriti Mandhana, has reacted to comparisons with legend Virat Kohli. Both Mandhana and Kohli wear number 18 jersey for India and franchise Royal Challengers Bangalore. Virat Kohli and Smriti Mandhana starrer Bangalore-based franchise Royal Challengers Bangalore is yet to win the Indian Premier League …

Kohli, Suryakumar named in "Most Valued Team" of 2022 T20 World Cup
2 years, 1 month ago

Kohli, Suryakumar named in "Most Valued Team" of 2022 T20 World Cup

The Hindu  

Tournament's leading run-getters Virat Kohli and Suryakumar Yadav were on Monday named in the "Most Valuable Team" of ICC 2022 T20 World Cup. "Players from six different teams have been named in the Upstox Most Valuable Team of the ICC Men’s T20 World Cup 2022," the ICC said in a statement a day after England won their second world title …

‘Kohli kept team ahead of him': Ex-IND spinner backs under fire Virat, says ‘embraced their attacking brand of cricket’
2 years, 5 months ago

‘Kohli kept team ahead of him': Ex-IND spinner backs under fire Virat, says ‘embraced their attacking brand of cricket’

Hindustan Times  

India's talismanic batter Virat Kohli has been struggling for runs and there doesn't seem to be an end to it. Playing his first white-ball match of the series, he was packed on 1 by Richard Gleeson, following which many experts feel Kohli's spot in India's middle-order could well be in danger. Virat Kohli reacts at the end of 2nd T20I …

Without safety net of captaincy, Virat Kohli has his work cut out in bid to reclaim status as India’s No 1 batter
2 years, 9 months ago

Without safety net of captaincy, Virat Kohli has his work cut out in bid to reclaim status as India’s No 1 batter

Firstpost  

Each time Virat Kohli fails to keep his tryst with a three-figure knock, the pressure will mount as much in his own mind as in the mind-space of the most significant stakeholders, the national selectors and the paying spectators. The second of those modest scores pulled Kohli’s Test average down to 49.95, the first time since – ironically coincidentally, the …

What next for Brand Virat Kohli?
3 years, 3 months ago

What next for Brand Virat Kohli?

Hindustan Times  

Since that dramatic evening in Melbourne after the Boxing Day Test match of 2014 when MS Dhoni announced he wouldn’t play Tests anymore, Virat Kohli’s on-field performance soared and so did his brand. “I don’t think so,” says brand guru Shailendra Singh, who handled Ganguly in his prime. But the captain kills it.” Kohli wants to retain India’s ODI captaincy. …

Fans lambast Kohli-Shastri 'brand of cricket', demand Rohit Sharma captaincy after ODI series defeat in Australia
4 years, 1 month ago

Fans lambast Kohli-Shastri 'brand of cricket', demand Rohit Sharma captaincy after ODI series defeat in Australia

India Today  

Hosts Australia, after their 51-run win in the 2nd ODI at the SCG, have taken an unassailable lead against India in the 3-match ODI series. — ABD November 29, 2020 If India need to change the brand of cricket, then remove shastri and bring in a foreign/sensible coach. Enough of Kohli with Shastri #AUSvsIND — 4SL4M November 29, 2020 First …

Retirement may not impact MS Dhoni’s brand image
4 years, 4 months ago

Retirement may not impact MS Dhoni’s brand image

Live Mint  

The brand value of cricketer Mahendra Singh Dhoni is unlikely to be diminished by his sudden exit from international cricket, experts tracking the industry said. Dhoni has been associated with online gaming platform Pokerstars, Cars24, Indian Terrain, redBus, luxury watch brand Panerai, Ashok Leyland, Coca-Cola’s sports drink Powerade, Snickers, Dream11, Gulf Oil India, Indigo Paints, realtor Sumadhura Group and others. …

Kohli only Indian in Forbes’ list of highest-paid athletes
4 years, 7 months ago

Kohli only Indian in Forbes’ list of highest-paid athletes

The Hindu  

Cricket superstar Virat Kohli remains the only Indian in the Forbes’ list of world’s highest-paid athletes with total earnings of USD 26 million, jumping to the 66th spot from 100 in the 2020 standings. Kohli’s earnings from endorsement stand at USD 24 million and USD 2 million from salary/winnings. Tennis legend Roger Federer has toped the list for the first …

Akshay Kumar pips Deepika Padukone in celebrity brand ranking, Ayushmann Khurrana enters top 20
4 years, 11 months ago

Akshay Kumar pips Deepika Padukone in celebrity brand ranking, Ayushmann Khurrana enters top 20

India TV News  

Actor Akshay Kumar has pipped Deepika Padukone in celebrity brand ranking with the Khiladi star''s value rising to USD 104.5 million, according to a report released on Wednesday. Cricketer Virat Kohli continues to hold the top spot with a brand value of USD 237.5 million, Duff and Phelps'' celebrity brand valuation report for 2019 said. Padukone, who was ranked at …

Virat Kohli once again India’s most valuable celebrity brand icon
4 years, 11 months ago

Virat Kohli once again India’s most valuable celebrity brand icon

Live Mint  

India cricket captain Virat Kohli has once again retained his spot as India’s number one brand celebrity icon according to a report by Duff and Phelps. The study by Duff and Phelps titled Celebrity Brand Valuation Study 2019: “New is Gold” named Kohli has the number one celebrity brand for the third straight year. Kohli, who is currently leading India …

Virat Kohli is highest paid cricketer in the world
5 years, 6 months ago

Virat Kohli is highest paid cricketer in the world

Op India  

Virat Kohli might be having some stress due to Dhawan’s injury in the World Cup, but on the personal front, he has some good news. As per Forbes Virat Kohli is the highest paid cricketer in the world. Rank Name Pay Salary/Winnings Endorsements Sport #100 Virat Kohli $25 M $4 M $21 M Cricket In 2017, Kohli was ranked 7th …

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