Amazon is testing a Hindi interface for its mobile website in India
6 years, 7 months ago

Amazon is testing a Hindi interface for its mobile website in India

India Today  

Amazon is betting big on India. And as a part of its efforts to connect with the next 100 million users in the country in the coming five years, the e-commerce giant has started testing a website, wherein the interface features text in Hindi. According to a report by IAMAI and Kantar IMRB, out of the 481 million internet users in the country, nearly 70 per cent consume content in vernacular languages. Following the acquisition, Tapzo co-founders Ankur Singla and Vishal Pal Chaudhary will join the Amazon Pay team in India to help build the platform. The challenge, which opens on September 8, invites college students to develop special skills for Alexa and win prizes which includes a cash prize of up to Rs 50,000 and an Amazon Echo smart speaker.

History of this topic

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