Dune: Part Two 4DX: How the immersive theater experience is created.

As Dune: Part Two, Denis Villeneuve’s second installment in his adaptation of Frank Herbert’s beloved sci-fi epic, continues to storm the box office, spice-hungry parties have been consuming it in a number of interesting ways. 4DX is the sensory-immersive use of effects, including wind, scents, mist, and moving chairs, to bring the audience more deeply into a film’s world. And when it comes to Dune: Part Two, some 4DX evangelists swear that it’s the best way to really experience Paul Atreides’ war for control of the desert planet Arrakis. Not every film’s going to work for 4DX, as you can imagine, but a film like Dune: Part Two is perfect. But I would say there’s so many other types of films that fill our slate that for a romance film to come in and get converted for 4DX might be a little hard.