F1’s US takeover just getting started, says McLaren chief Brown
The HinduFormula One’s surging popularity in the U.S. will accelerate further with next month’s Las Vegas Grand Prix and an F1 movie starring Brad Pitt on the way, McLaren boss Zak Brown told Reuters. “It’s awesome that Formula One has finally caught on in North America,” Brown told Reuters in an interview. “You’ve got three great locations now with Miami, Las Vegas and Austin, and you have a new TV contract where they spent a lot more, so they are going to invest a lot more in the product,” said Brown, who is a Los Angeles native. “There’s a lot of room for viewership growth in America.” F1’s return to Las Vegas after a decades-long absence is expected to be one of the biggest sporting spectacles of the year, with more than 105,000 fans in attendance each day beginning with open practices on Nov. 16.
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