‘As seen on TikTok’ is the new ‘As seen on TV’
Associated PressNEW YORK — Near the Twizzlers and Sour Patch Kids at a New York candy store are fruit-shaped soft jelly candies that earned a spot on the shelves because they went viral on TikTok. National chains, hoping to get TikTok’s mostly young users into its stores, are setting up TikTok sections, reminiscent of “As Seen On TV” stores that sold products hawked on infomercials. “It’s funny, I shop religiously at Aerie and I had no idea they existed until I saw them on TikTok,” Myers said. “Over the past year, we’ve witnessed a new kind of shopping experience come to life that’s been driven by the TikTok community,” said TikTok General Manager Sandie Hawkins, who works with brands to get them to buy ads on the app and help them boost sales. It launched in the U.S. in January on Amazon, with 1.3 million tubs sold monthly, and is getting calls from major stores wanting to stock it, according to Sal Pesce, president and chief operating officer of the The Pink Stuff U.S. “I’ve never seen anything like this,” he said.
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